In recent years, Penestanan has quietly become one of the most lived-in neighbourhoods around Ubud. It’s not just a place people pass through on holiday — it’s home to families, long-stay residents, creatives, and people who value everyday routines as much as special moments.
Yet despite its strong sense of community, one thing has always been missing: a reliable neighbourhood grocer built for real daily life.
That’s where HONEST grocer & deli comes in — a new local food store designed around one simple principle: real food, made with care, by people you can trust.
Life Between Restaurants and Supermarkets
Living in Penestanan means balancing two extremes.
On one side, there are restaurants — great for dining out, but not always practical for mid-week meals, family dinners, or healthier everyday eating. On the other side, there are supermarkets — often filled with imported products, vague labels, factory-farm meats, and ingredients that feel disconnected from where and how they were made.
HONEST grocer & deli is designed to sit comfortably in between.
A place where you can walk in, grab dinner, stock your fridge, or plan the week ahead — without sacrificing quality, transparency, or time.
What “Honest Food” Really Means
At HONEST, honesty isn’t a marketing phrase — it’s a working standard.
It means:
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Clear ingredient lists on everything we make
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No hidden preservatives or mystery oils
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No generic factory-farm proteins
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No vague labels or unclear sourcing
Instead, we focus on:
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Grass-fed and responsibly raised meats wherever possible
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Line-caught seafood when available
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Organic or naturally grown produce when accessible
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Real cooking, done in-house, every day
You should know what you’re eating — and feel good about serving it to yourself, your family, or your guests.
Fresh Deli Food, Made Daily
Our fresh deli is the heart of the store.
Every day, our kitchen prepares:
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Seasonal salads and vegetables
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Roast chicken and comforting sides
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House-made specials that rotate with availability
Nothing arrives pre-made from a warehouse. What you see is what was cooked that day — food that feels familiar, nourishing, and practical for everyday life.
Perfect for:
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A quick lunch at home
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An easy dinner after a long day
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Sharing plates when friends drop by unexpectedly
House-Made Frozen Meals You’ll Actually Trust
Frozen food doesn’t have to mean over-processed or anonymous.
Our house-made frozen meals are cooked in our own kitchen, portioned thoughtfully, and frozen for convenience — not shelf life.
You’ll find:
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Lasagnas and baked pasta
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Curries, stews, and soups
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Pasta sauces and family-size trays
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Weekday staples designed to save time without compromise
They’re there for busy nights, unexpected plans, or days when cooking from scratch just isn’t realistic.
Ready-to-Cook Options for Simple Home Meals
For those who enjoy cooking but want a head start, our ready-to-cook range keeps things simple.
Expect:
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Marinated chicken and grass-fed beef options
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Burgers, koftas, and satay
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Tofu and tempeh prepared with flavour in mind
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Straightforward home-cook kits with no unnecessary extras
No complicated instructions. No artificial boosters. Just well-prepared ingredients that respect your time.
A Curated Grocery Store — Not a Warehouse
HONEST isn’t about endless aisles or overwhelming choice.
Our grocery selection is carefully curated to reflect what people actually use every week:
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Dairy, cheese, eggs, and bread
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Pasta, grains, dry goods, and snacks
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Drinks, cold brew, and simple ferments
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Everyday home and cleaning essentials
Every item earns its place — selected for quality, sourcing, and usefulness.
Built for the Penestanan Community
HONEST grocer & deli is proudly local.
We’re here for:
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Families who want better everyday food
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Long-stay residents who cook regularly
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Neighbours who value transparency and consistency
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Anyone who wants a dependable place to shop without leaving Penestanan
Our walk-in store is designed for mid-week restocking, last-minute dinners, and daily convenience, all within the neighbourhood.
Opening Soon in Penestanan, Ubud
We’re currently finalising our space, preparing the kitchen, and getting ready to welcome you.
Location: Penestanan, Ubud
(Exact address coming soon)
If you’d like to be the first to know when we open — and receive early updates — join our mailing list and stay connected.
HONEST grocer & deli
Real food. Made with honesty.