Real food, from neighbours you can trust.
A new neighbourhood grocer and deli in Penestanan offering fresh daily dishes, house-made frozen meals, and curated everyday essentials — all made with honest ingredients and clear sourcing.
About Honest
HONEST grocer & deli is built around one simple idea: real food, made with care.
We’re creating a small neighbourhood store where you can pick up fresh deli dishes, heat-and-eat meals, ready-to-cook options, and the groceries you actually use every week. No factory-farm meats, no generic suppliers, no hidden ingredients. Just good food made thoughtfully, with full transparency.
We’re here for Penestanan — for the families, long-stay residents, and neighbours who want something better than supermarkets and more practical than restaurant delivery.
What We Offer
Fresh Deli
Daily salads, vegetables, roast chicken, sides, and house-made specials.
House-Made Frozen Meals
Lasagnas, curries, pasta sauces, stews, soups, family trays, and weekday staples — all prepared in-house.
Ready-to-Cook
Marinated chicken, grass-fed beef options, burgers, koftas, tofu, tempeh, satay, and simple home-cook kits.
Groceries
A curated selection of everyday essentials: dairy, cheese, eggs, breads, dry goods, pasta, grains, snacks, drinks, cold brew, ferments, and basic cleaning and home needs.
Everything is selected for quality and sourced as naturally as possible.
Why Honest
Transparency comes first.
Clear ingredients on everything we make and everything we sell.
Better sourcing.
No factory-farm meats. Responsible, natural, and grass-fed options wherever possible. Line-caught seafood. No shortcuts.
Fresh daily prep.
What you pick up was made in our kitchen, not shipped from a warehouse.
A place for real everyday eating.
Comfort food when you need it, healthier meals when you want them — no extremes, no trends, just balanced, honest options.
Neighbourhood convenience.
A walk-in store designed for quick mid-week shopping, last-minute dinners, and reliable restocking without leaving Penestanan.
Our Approach to Ingredients
We believe you should know exactly what you’re eating.
No generic factory-farm proteins
No hidden preservatives
No mystery oils
No vague labels
Organic or naturally raised ingredients wherever possible
Grass-fed meats and line-caught seafood when available
Real food, made as close to home as possible — with transparency from start to finish.
Location
Penestanan, Ubud
A central, walkable spot designed to serve the neighbourhood.
OPENING SOON — STAY UPDATED
We’re finalising our space, preparing our kitchen, and getting ready to welcome you soon.
Join our mailing list to be the first to hear about opening day and early updates.